Insights

Notes from the ERP channel.

Practical notes on building and scaling ISV partner channels in the mid-market ERP world.

channel enablement channel strategy fractional channel management ISV growth partner programs

partner programsJul 4, 2026

Why Most ISV Partner Programs Stall (And It's Not the Partners)

Most ISV partner programs don't fail because they picked the wrong partners. They fail because nobody treats the channel like real infrastructure. Here's the pattern I keep seeing, and what to check before you blame your partner list.