Services
Five ways I build and scale your ERP channel.
Take any one as a focused project, or combine them into ongoing fractional leadership. I scope every engagement to where your partner motion actually needs the work. No fixed package, no filler.
Channel Strategy & Audit
Find the leaks before you spend to grow
Engagement · Project
I go through how your channel actually runs today and hand you a roadmap for what's holding it back. Not a generic best-practices deck. The specific moves that matter for your product and the ecosystems you sell into.
What's included
- A hard look at your partner base and how deals really move through it
- Where you stand against the way mid-market ERP channels buy and sell
- The kind of partners you should be chasing, and which ecosystems come first
- Your position in each publisher's ISV and marketplace programs, and the exposure you're leaving on the table
- A 90-day roadmap with the highest-leverage moves up front
Who it's for
ISVs whose partner program has stalled. Or founders about to put real money into channel without a clear read on where it leaks.
Partner Recruitment
Reach the right partners through relationships, not cold lists
Engagement · Project · Ongoing
I bring you the VARs, resellers, and implementation partners that actually fit your product. They come through people who know me and trust me, not a scraped list you email into the void.
What's included
- Targeting the partners worth your time, by ecosystem and deal size
- Warm introductions through relationships I already have
- Messaging that makes a partner want to carry your product
- Support through the first conversations, all the way to a signed agreement
Who it's for
ISVs that know which ecosystems they want to win but don't have the relationships, or the hours, to reach the right partners without it feeling cold.
Partner Enablement
Turn signed partners into partners who actually sell
Engagement · Project · Ongoing
A signature isn't revenue. I build what turns one into the other. Partners get the sales assets and onboarding they need, plus real support on their first few deals, so they're confident enough to lead with your product.
What's included
- Partner-facing sales playbooks and objection handling
- Onboarding and product training built for busy ERP practices
- Co-selling support on the early wins that build momentum
- Demo guidance and a pipeline cadence that keeps partners engaged
Who it's for
ISVs sitting on signed partners who never did a thing. Logos on a slide that have never sourced or closed a deal.
Community & Event Strategy
Show up where the ERP channel already gathers
Engagement · Project · Ongoing
The ecosystem gathers in the same rooms every year. I figure out which of those rooms are worth your money, and how to turn a hallway conversation there into real pipeline.
What's included
- Which events and user groups are worth it, and which to skip
- Outreach before the event and meetings booked on-site
- Sponsorship and speaking angles that earn you credibility
- Follow-up that turns conversations into pipeline instead of business cards
Who it's for
ISVs spending on summits without a plan. Or ones skipping that motion entirely, where a lot of ERP partner trust actually gets built.
Fractional Channel Leadership
Senior channel leadership, embedded, without the full-time hire
Engagement · Ongoing
I run your partner program day to day and report to you like I'm on the team. You get someone senior owning the channel without the cost or the commitment of a full-time hire.
What's included
- I own the partner program and the pipeline that runs through it
- A steady partner cadence, with QBRs and honest performance conversations
- Managing your relationships with the ERP publishers, Sage, Acumatica, and others, so your product stays visible across their channel
- Channel reporting and forecasting your leadership can actually use
- A clean handoff to a full-time hire when the time comes
Who it's for
ISVs that need senior channel leadership now but can't justify, or fill, a full-time head-of-channel role yet.
Engagement models
Project-based when you want a defined outcome. An ongoing fractional retainer when the channel needs steady hands. Pricing follows the engagement, and the first call is where we figure out which model fits.
Not sure which one you need?
That's what the Channel Assessment is for. One call to find where your partner motion leaks and which move matters first.
Response within one business day · No sales pitch