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How It Works

From first call to a running channel.

A simple, honest path. It starts with a conversation and a real assessment, so any engagement gets scoped to what your channel actually needs. No fixed package sold up front.

  1. 01

    DISCOVERY

    Discovery Call

    A no-pitch call about your product and what you actually need the channel to do for the business.

  2. 02

    ASSESSMENT

    Channel Assessment

    A real audit of your partner motion and where it falls short of how mid-market ERP channels operate.

  3. 03

    SCOPE

    Engagement Scope

    We shape the work around what you need. A focused project, or ongoing fractional leadership, with clear deliverables and a cadence you can count on.

  4. 04

    MANAGE

    Ongoing Fractional Management

    I execute. Recruiting and managing partners on a steady cadence, reporting in like part of your team.

01

DISCOVERY

Discovery Call

Outcome

An honest read on whether fractional channel help makes sense for you right now.

  1. 01

    A 30-minute call, no pitch and no obligation.

  2. 02

    We talk through your product and what you actually need the channel to do for the business.

  3. 03

    You leave with an honest read on whether fractional channel help is the right move right now. Even if the answer is not yet.

02

ASSESSMENT

Channel Assessment

Outcome

A clear picture of where the channel leaks and the fixes worth doing first.

  1. 01

    A real audit of your current partner motion, from your partner base to where deals actually stall.

  2. 02

    We measure it against how mid-market ERP channels really recruit and keep good partners.

  3. 03

    You get a prioritized picture of where the channel leaks and the fixes worth doing first. Useful on its own, whether or not we keep working together.

03

SCOPE

Engagement Scope

Outcome

A defined scope and model. Project-based, or an ongoing fractional retainer.

  1. 01

    We shape the engagement around what the assessment surfaced.

  2. 02

    A focused project for a defined outcome, or ongoing fractional leadership when the channel needs steady ownership.

  3. 03

    We nail down the deliverables and cadence before any work starts, and whether it's project-based or an ongoing retainer.

04

MANAGE

Ongoing Fractional Management

Outcome

A channel that keeps moving, with a clear path to a full-time hire once it's earned.

  1. 01

    I run it on a steady cadence: recruiting partners, and keeping the ones you have actually selling.

  2. 02

    Regular reporting and forecasting to your leadership, like part of the team instead of an outside vendor.

  3. 03

    A clear path to hand off to a full-time hire once the results justify one.

Two ways to engage

Project-based when you want a defined deliverable, like a channel audit or a recruitment push. Ongoing fractional retainer when the channel needs steady, embedded leadership month to month. Most engagements start with an assessment and grow from there.

Step one is a conversation.

Book the Discovery Call. Thirty minutes, no pitch, just an honest read on whether fractional channel help fits where you are.

Response within one business day · No sales pitch