RECRUITMENT
Partner recruitment has stalled
You know which ecosystems to win in. Reaching the right partners cold just isn't working.
Fractional channel management
Cleared for growth in the ERP channel.
You sell into the mid-market ERP world. Acumatica, Sage, NetSuite, Dynamics, SAP B1. Your growth runs through partners, and building that side of the business is a full job on its own. I run it for you on a fractional basis, so you get real channel leadership without hiring a head of channel before you're ready.
- Years in ERP channels
- 13+Years in ERP channels
- ERP ecosystems
- 5ERP ecosystems
- Years of channel relationships
- 10+Years of channel relationships
- Engagement model
- FractionalEngagement model
01 · The problem
You don't have a product problem. You have a channel problem.
In the mid-market ERP world, you win through partners. The resellers and implementation firms your customers already trust. Building that motion takes relationships and time, and most product teams are short on both.
ACTIVATION
Signed partners who never sell
Logos on a slide. Not one of them has sourced or closed a deal.
PLAYBOOK
No channel playbook
Every partner conversation starts from scratch, with nothing repeatable behind it.
HEADCOUNT
A hire you can't justify yet
You need senior channel leadership now. You don't need a $200k salaried commitment.
PIPELINE
Deals die in partner limbo
Opportunities stall between you and the partner, and nobody owns the handoff.
That's the gap I fill. I build and run the partner side of your business so it stops leaking and starts pulling its weight.
Book a Channel Assessment02 · What I do
Five places I plug into your channel.
Take one as a focused project, or roll several into ongoing fractional leadership. Either way, I scope it to where your channel actually needs the help.
03 · Why fractional
Senior channel leadership, sized to where you are.
A full-time head of channel is a slow, expensive bet before you even know the motion works. Fractional gets you the experience now. When the numbers justify a full-time hire, I hand it off clean.
Full-time hire / big agency
The heavyweight bet
- Months to recruit and onboard the right person
- A high fixed salary before you see any channel results
- A generalist who has to learn the ERP channel on your dime
- A long ramp before they know your ecosystems
ChannelATC
Working with me
- I start this month, not next quarter
- Fractional cost, scaled to what you actually need
- 13+ years spent inside the ERP mid-market channel
- Plugged into the partner communities from day one
04 · How it works
How it goes, from first call to a running channel.
- 01
DISCOVERY
Discovery Call
A no-pitch call about your product and what you actually need the channel to do for the business.
- 02
ASSESSMENT
Channel Assessment
A real audit of your partner motion and where it falls short of how mid-market ERP channels operate.
- 03
SCOPE
Engagement Scope
We shape the work around what you need. A focused project, or ongoing fractional leadership, with clear deliverables and a cadence you can count on.
- 04
MANAGE
Ongoing Fractional Management
I execute. Recruiting and managing partners on a steady cadence, reporting in like part of your team.
Who's behind it
Thirteen-plus years, native to the ERP channel.
I've spent 13+ years in the Acumatica, Sage, Dynamics, NetSuite, and SAP B1 ecosystems, building and scaling North American partner channels from the ground up. My relationships run both sides of the channel. The partner communities, and the ERP publishers themselves, Sage and Acumatica among them. None of it is a pitch. It's a decade of real ties.
More about meEcosystems worked
AcumaticaSageNetSuiteDynamicsSAP B1
- Years in ERP channels
- 13+Years in ERP channels
- ERP ecosystems
- 5ERP ecosystems
Cleared for growth in the ERP channel.
One call is enough to know if this is worth doing together. No pitch, no obligation.
Response within one business day · No sales pitch