
Publisher RelationsOct 6, 2026
Getting something out of the ERP conference circuit
A booth at the annual user conference costs about what a channel hire costs for a quarter. Most ISVs spend it and go home with badge scans.
Insights · Publisher Relations
Every published Insights post tagged Publisher Relations.

A booth at the annual user conference costs about what a channel hire costs for a quarter. Most ISVs spend it and go home with badge scans.

Getting listed feels like an achievement and rarely produces pipeline on its own. What the listing really buys you is permission.

Same ISV playbook, three different partner cultures. What changes about recruiting and selling through each ecosystem.

Publisher channel teams can fill an ISV's pipeline or ignore it entirely. What actually earns their attention, from someone who sat on that side.