COMMITMENT
Fractional, not part-time
Fractional doesn't mean a few detached hours. It means I own the outcome, on a commitment scaled to what you need. Your channel gets managed like it matters, because it does.
About
Who you'd be working with.
I give ISVs senior, ERP-native channel leadership without making you commit to a full-time hire before you're ready. Here's where I come from, and why I do this.
EST. 13+ YRS · ERP channel
Founder
Thirteen years in the ERP channel, and counting.
I've spent 13+ years selling in the ERP channel, across the Acumatica, Sage, Dynamics, NetSuite, and SAP B1 ecosystems. A lot of that was building and scaling North American partner channels from the ground up. It's the same work I now do for ISVs on a fractional basis.
It comes down to relationships, on both sides of the channel. I've spent more than a decade earning ties across the ERP partner communities, the VARs and implementation firms that decide which products actually get sold. I work the publisher side too, Sage and Acumatica among them, where the programs and the people shape how much exposure your product gets. I built all of it one conversation at a time. None of it came off a list.
I've scaled partner programs before, in ERP and WMS channel leadership roles. Acumatica and Sage are where my roots run deepest. Take that as proof of how the mid-market ERP channel really works, not a limit on who I can help.
AcumaticaSageNetSuiteDynamicsSAP B1Partner enablementPublisher relationsCommunity & events
How ChannelATC operates
Four principles behind the work.
DEPTH
ERP-channel-native
I'm not a generalist applying channel theory to your business. I've spent 13+ years inside how mid-market ERP partners really decide what to sell and stay loyal to.
NEUTRALITY
Vendor-neutral across ecosystems
Acumatica and Sage are where my roots run deepest. The work spans NetSuite, Dynamics, and SAP B1 too. What's right for you depends on your product, not a platform I happen to favor.
MODEL
The ATC model
Air traffic control is the idea behind the name. I route partners and deals through the right lanes and clear the bottlenecks, so the whole channel keeps moving. Independent, and watching the whole picture.
Why ChannelATC exists
The gap between "we should do channel" and hiring for it.
Most ISVs hit the same wall. Your product plugs into ERP platforms and everyone agrees the channel is the growth lever. But a full-time head of channel is a slow, expensive bet before the motion is proven. So the channel waits. Momentum leaks.
That gap is why I do this. You get senior, ERP-native channel leadership you can start this month, sized to what you need, with a clean handoff to a full-time hire once the numbers justify one. ChannelATC is the sibling to InventoryATC, the same discipline pointed at the partner channel.
Let's map your channel.
Start with a no-pitch call about your product and where the partner motion needs to go.
Response within one business day · No sales pitch